Question 1

What is SEO?

Accepted Answer

SEO stands for Search Engine Optimization. This involves improving your website to strengthen your relationship with search engines. If the search engine views your website as strong, it will show your site higher up in the search results. This increases your organic traffic--which is free!

Question 2

Wait, what is organic traffic?"

Accepted Answer

Organic traffic is free traffic. This is when users come across your website through unpaid avenues. You do not pay when a user clicks onto your site.

Question 3

How do you measure success?

Accepted Answer

We use unique KPI’s (Key Performance Indicators) for each client which align with their business goals. These KPI’s can be: website traffic, form submissions, leads, purchases, cost per acquisition, etc.

Question 4

How will you improve our search rankings?

Accepted Answer

We approach search engine rankings first with strengthening your site health. Whether it is a full website rebuild or minor tweaks, we bring your site to good health. Next, we work on SEO, involving research and planning to drive organic, free traffic to your site. Finally, we use paid advertising to target your ideal customer and convert more users.

Question 5

What is PPC?

Accepted Answer

PPC stands for Pay Per Click. This is a type of digital advertising that puts your business in front of your ideal customer and you only pay if the user clicks on your ad.

Question 6

What if I do not know our target audience, goals, etc.?"

Accepted Answer

No worries! We will work with you to construct a marketing strategy and plan - after we perform a site audit and industry analysis for your business.

Question 7

What can you tell us about our competitors?

Accepted Answer

We do a full competitor analysis that will include their top performing site pages, strong keywords driving their traffic, as well as their search engine rankings. We will find opportunities for your business to rank ahead of theirs and bid accordingly on the most competitive keywords.

Question 8

How do you target potential customers?

Accepted Answer

We use a variety of targeting techniques that can hone in on a specific location (geotargeting), group of interests, purchase intent, how users have interacted with your business, job titles, and more.

Question 9

What are the different types of digital advertising?

Accepted Answer

We have expertise and specialize in display, video, search, and shopping ads. Display ads use imagery on various display networks of millions of websites. Search ads use text within search engines. Video ads present crafted video content. And, Shopping ads present the products on your website to users who are searching with buyer’s intent.

Question 10

What is remarketing?

Accepted Answer

Remarketing is a targeting technique that sends ads to users who have visited your website in the past. These users are more likely to convert. The ads re-introduce your brand/product and serve as a reminder.

Question 11

You say you are the digital marketing day traders? What does that mean?

Accepted Answer

Every day of the week is a different advertising landscape. Our team monitors your ads closely every day to ensure your ad spend is optimized. We stay alert for any changes and make adjustments accordingly.

Question 12

Can you grow my social media?

Accepted Answer

We have the experience and skills to grow your following and engagement across social media platforms, being as involved as you want us to be. We create social content calendars to schedule posts and stay consistent, do hashtag research to boost impressions, and write engaging captions that prompts the viewer to act. Whether it is assisting you through running your page or getting full access to create/schedule posts for you, we will strategically drive engagements and grow your business.

Q&A with a
Digital Marketer

Have more questions? Contact us.

Q&A with a Digital Marketer

Have more questions? Contact us.

Q&A with a
Digital Marketer